Marketing

Virtual tours growing in popularity

Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students...

five-for-fridayFive for Friday

Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied...

-rolls-new-school-selection-services-prospective-studentsLinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of...

Managing negative feedback on social media

International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be,...

2014 in review: The year’s most popular items from 19a.info

We are closing out 2014 by carrying on a tradition that we began in 2013: a review of our must-read posts from the past year....

Facebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking...

Mystery shopping experiment on social media: Is there anybody out there?

The following is a guest post by COO Ben Waxman and Academic Advisor Lisa Cynamon Mayers of International Education Advantage (Intead). The authors greatly appreciate...

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Online or offline, the travel sector blurs all the lines

Here at 19a.info, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in...

Thinking strategy? Think big

September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members...

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated...

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How and when international students use school websites and social media in planning for study abroad… -

Survey highlights challenges for foreign students in the Netherlands -

Emotion-based branding strategy connects feelings to actions -

Internships in demand, but not always easy for students to undertake -

Turkey removes international student quotas and signals recruitment strategy -

New Zealand educators raise the alarm about visa delays -

US report puts the price of declining student market share at US$5.5 billion -

China issues warning to students planning to study in the US -

US ELT numbers decline for third consecutive year -

Report seeks to measure the “Brexit sensitivity” of prospective students -

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