From the field: The market for language studies in Spain

Short on time? Here are the highlights:

  • We continue our “From the Field” interview series today in conversation with Pablo Sampere, the director of operations with the independent language school Estudio Sampere
  • The interview highlights the major sending markets and other key trends for language learning centres in Spain

There are nearly 478 million native Spanish speakers worldwide, a foundation which has helped to make Spanish the second most commonly spoken mother tongue in the world (after only Mandarin).

It also remains one of the most popular choices among language learners, preceded only by English and French, with an estimated 22 million students enrolled in Spanish as a foreign language programmes in 2018. This standing is born out by data from online language learning platforms and more targeted surveys of aspiring language learners that routinely place Spanish among the most in-demand foreign languages.

Perhaps it is not surprising then that Spain also remains one of the most important study destinations in Europe. It is a natural choice for language students to have an immersion experience, and reliably a top destination for Erasmus+ exchange as well.

Pablo Sampere is the director of operations for Estudio Sampere, a leading independent Spanish language school with centres in Spain, Ecuador, and Cuba. We visited with him recently for his perspective on current trends in language learning in Spain.

In our first interview segment below, Mr Sampere notes the importance of the Italian, French, German, and British markets as key sending markets for language programmes in Spain.

He highlights as well a trend to shorter stays on the part of visiting students, driven in part by a growing number of short-term group programmes.

In our second interview segment below, Mr Sampere comments on some of the major recruitment channels for Spanish language centres. Agents, he explains, continue to play a key role but “the Internet is coming to us, and it is coming to stay.” Mr Sampere observes a difference between long-established language schools and newer centres in Spain. “Old schools are depending a lot on agencies and newer schools are doing their business on the web,” he says.

Looking ahead, Mr Sampere feels that the intensive Spanish language course – as a core product – will remain the focus for most language centres going forward. He believes as well that a focus on quality will remain the most important point of differentiation for schools, noting that, “If you go to quality, you will have your client satisfied.”

For additional background, please see:



Did you enjoy this article? Then don't miss the next one!
Sign up for free daily and/or weekly e-alerts today.

@19a.infomonitor

China’s push to expand vocational education https://t.co/c3X44dmFJj https://t.co/KqiAm1wegf - 4 days ago

OECD: Number of degree-holders worldwide will reach 300 million by 2030 https://t.co/gpzwoAMezs https://t.co/4PkvMGqI51 - 4 days ago

UK survey maps career outcomes of foreign graduates https://t.co/hmUFyolaR6 - 4 days ago

Study compares post-study employment offers and outcomes for international students https://t.co/7pngymHXUC https://t.co/6ZXSNDuNz9 - 2 weeks ago

New Zealand moving to smooth pathways between language learning and degree studies https://t.co/pfrnx1XTMr https://t.co/uIVav2c7nZ - 2 weeks ago

Germany’s foreign enrolment grew again in 2018 https://t.co/yIEoDYEhVM https://t.co/VYfGuIuWuU - 2 weeks ago

Widespread reports of work permit delays for foreign students in US https://t.co/raczFYUcDp https://t.co/nzZ0YZESaG - 3 weeks ago

Nepalese government signals willingness to limit study abroad https://t.co/vl4uX2lidk https://t.co/EY3wa69jrw - 3 weeks ago

More than eight million graduates from Chinese universities this year https://t.co/s51RmRgYia - 3 weeks ago

Economic impact of foreign students in Spain estimated at €2.2 billion https://t.co/zocpHNFmFb https://t.co/JqRfxeiBz9 - 4 weeks ago

Featured Posts

Popular

Recent